Frequently Asked Questions

Billboard costs in Jacksonville vary based on location, size, and format:

• Digital Billboards: $1,500 - $15,000+ per 4-week cycle
• Static Bulletins (14'x48'): $1,000 - $8,000 per 4-week cycle
• Posters (10'x22'): $400 - $2,000 per 4-week cycle
• Wallscapes: $2,000 - $25,000+ per 4-week cycle

Premium downtown and highway locations command higher rates due to increased traffic and visibility.

Most billboard rentals include:

• The advertising space for the rental period
• Vinyl production (for static boards)
• Installation and removal
• Basic maintenance during your campaign
• Proof of performance (photo documentation)

Plus, design services are completely free — our in-house creative team will design your billboard at no additional cost.

We keep things simple — most additional costs are minimal or non-existent:

• Design/Creative: FREE — our team handles all design at no cost
• Extensions: Digital content changes beyond the standard number
• Rush Production: Expedited vinyl printing for tight deadlines
• Permit Fees: Rarely applicable but may apply in some locations

We provide transparent quotes with all costs outlined upfront.

Yes! Longer commitments typically come with significant savings:

• 3-month campaigns: 5-10% discount
• 6-month campaigns: 10-15% discount
• 12-month campaigns: 15-25% discount

Multi-board packages and network buys also receive volume discounts. Contact us for a custom quote.

Common billboard formats in the Jacksonville market include:

• Bulletins: 14' x 48' (672 sq ft) - The classic large format
• 30-Sheet Posters: 10'5" x 22'8" - Great for local targeting
• 8-Sheet Posters: 5' x 11' - Junior posters for pedestrian areas
• Digital Bulletins: Various sizes, typically 14' x 48' equivalent
• Wallscapes: Custom sizes, can be massive (50' x 100'+)
• Spectaculars: Custom builds with 3D elements, lighting, etc.

Static Billboards:

• Printed vinyl display, one advertiser per face
• 24/7 visibility of your message
• Lower cost, great for brand awareness
• Typical 4-week minimum commitment

Digital Billboards:

• LED display rotating multiple advertisers
• Your ad shows 6-8 seconds, repeating throughout the day
• Ability to change creative quickly
• Dayparting options (different ads at different times)
• Higher CPM but more flexibility

General design guidelines for effective billboards:

• File Format: High-res PDF, TIFF, or PSD at 100 DPI actual size
• Color Mode: CMYK for print, RGB for digital
• Bleed: Typically 6" on all sides for printed vinyls
• Digital Specs: Usually 1280x384 pixels or 1920x576 pixels

Design Best Practices:

• Keep text to 7 words or fewer
• Use bold, readable fonts
• High contrast colors for visibility
• One clear call to action
• Consider viewing distance (bigger is better)

Minimum commitments vary by format:

• Static Bulletins: Typically 4 weeks minimum
• Digital Billboards: Some offer weekly minimums, most are 4 weeks
• Posters: Usually 4-week cycles
• Wallscapes/Spectaculars: Often 3-12 month minimums due to production costs

Shorter-term options may be available for special events or fill-in inventory.

Booking timelines depend on inventory availability:

• Premium locations: 2-3 months in advance recommended
• Standard inventory: 4-6 weeks typically sufficient
• Last-minute/Remnant: Sometimes available with 1-2 weeks notice

For specific dates or high-profile locations, earlier is always better. Contact us to check current availability.

Digital Billboards: Yes! Most digital contracts include a certain number of free creative changes. Additional changes may incur a small fee.

Static Billboards: Design changes require new vinyl production and installation, which adds cost. However, mid-campaign changes are possible if needed.

Several methods to track billboard ROI:

• Unique URLs/Landing Pages: Track visits from billboard-specific web addresses
• Dedicated Phone Numbers: Track calls to billboard-specific numbers
• Promo Codes: Unique codes for billboard campaigns
• Geofencing/Mobile Data: Track foot traffic to your location
• Brand Lift Studies: Survey-based awareness measurement
• Geopath Ratings: Industry-standard impression data

The most sought-after billboard locations in Jacksonville include:

• Major highway corridors and interstate interchanges
• Downtown business district
• High-traffic retail and entertainment areas
• Near major employment centers
• Airport approaches and surrounding areas
• Sports venue and event center proximity

Contact us for specific location recommendations based on your target audience.

Billboard content is subject to some restrictions:

• Prohibited: Tobacco advertising, illegal products/services
• Restricted: Alcohol and cannabis may have placement limitations
• Community Standards: Explicit content generally not permitted
• Local Ordinances: Some areas have specific restrictions

Political advertising is generally accepted but may have disclosure requirements. We review all content for compliance before posting.

The number of billboards depends on your goals:

• Local/Neighborhood Focus: 1-3 strategically placed boards
• City-Wide Awareness: 5-10 boards for broader reach
• Market Saturation: 15-25+ boards for maximum frequency

We recommend starting with a focused approach and expanding based on results. Our team can help design a campaign that fits your budget and objectives.

Daily impressions vary significantly by location:

• Major Highways: 50,000 - 200,000+ daily impressions
• Downtown/Urban: 25,000 - 100,000 daily impressions
• Secondary Roads: 10,000 - 40,000 daily impressions
• Local/Neighborhood: 5,000 - 20,000 daily impressions

We provide Geopath-audited impression data for all our inventory so you know exactly what you're getting.

Getting started is easy:

• 1. Contact Us: Fill out our quote form or call us
• 2. Share Your Goals: Tell us about your budget, timeline, and target audience
• 3. Receive Options: We'll send you available inventory with pricing
• 4. Select & Contract: Choose your locations and sign the agreement
• 5. Create Artwork: Design your billboard (we can help)
• 6. Go Live: We handle production and installation

Yes — and it's completely free! Our in-house creative team provides:

• Professional billboard design from scratch
• Adaptation of existing creative to billboard format
• Consultation on best practices and effectiveness
• Multiple revision rounds included

Unlike other billboard companies that charge hundreds for design, we include creative services at no additional cost with every campaign.

To provide an accurate quote, it helps to know:

• Your target audience and geographic focus
• Preferred campaign dates or timing
• Budget range (helps us recommend the right mix)
• Format preferences (digital, static, or open to both)
• Campaign goals (brand awareness, directional, event promo, etc.)

Don't have all the details? No problem! We can guide you through the process and make recommendations.